Lights, Camera, Action: Cloud on Entertainment

Jordan Cueto | September 7, 2016 at 4:08 pm


“Cinema is the most beautiful fraud in the whole world” – Jean-Luc Godard

We all love watching someone dance or sing. Tears are shed for a sad story while laughter bursts out for comedy. We consume entertainment on a daily basis from music, movies, and even video games. Nowadays, entertainment is more accessible than ever. Streaming sites and products are everywhere which means a lot of data floating in the Internet going back and forth.

Which begs the question: How do they do it?

Well, aside from continuous innovations and development, they have another weapon at their disposal — the cloud.



Behind the Scenes


One glance at your local cinemas will give you an idea of how technology changed the course of film making in the last years. CGI Effects and Motion Capture are now common terms associated with movies.

Any person who experienced video production will tell you the same thing: it eats a lot of storage. A 10-second video clip can eat a lot of data depending on the resolution and the post-processing effects added to it.

With all of these factors, two problems come to mind: storage and processing.

Sounds familiar? Of course! After all, these two problems pushed technology to create the cloud.

We all know by now that the cloud is a storage monster. Aside from that, it’s also a bundle of joy for processing needs. The cloud offers processing power to the user literally WITHOUT HARDWARE. Yeah, that is a thing now, crazy right?

Now, there are also institutions that do post-processing far from the filming venue with the help of platforms like Microsoft Azure. Shoot a scene somewhere far away, upload the clips to the cloud, and get the post-processing done at a convenient place without the need to physically compile them and edit them after. Those are terabytes of data going back and forth; all thanks to the cloud.


More Platforms, More Ways


To watch a movie, you only have two options back then: go to the nearest cinema and buy a ticket or rent it.

Nowadays with subscription on-demand services that allow you to stream movies and even TV shows straight from the Internet, movies are practically everywhere! There’s a reason why subscription video on-demand (SVOD) is on the rise in the market while pay-TV is declining — it’s more convenient and updated.  A large part of its success relies on the cloud’s storage functions and accessibility.

You can now watch movies on your phone, on your laptop, and even on your TV without the need for a separate DVD player or to wait for a new movie to release a Blu-ray copy. Stay tuned on the trending TV shows even without a cable TV connection!

With the cloud, everyone becomes a content creator. It is an open space for creative minds to share their work. There are now hubs that use cloud storage hosting  independent films to share them worldwide.

The cloud connects us all. It makes entertainment accessible and gives everyone the power of sharing their creativity to entertain others.

So, what are you waiting for? Go grab your cameras and use your imagination! The cloud is there to help you.

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