Digital Transformation: It’s a Philosophy

Jordan Cueto | September 20, 2016 at 4:30 pm


“If it’s working, why change it?”

According to Brian Solis of the Altimeter Group, if you ask ten people to define digital transformation, you’ll get ten different answers. No one has a clear definition of what it is and most importantly, how to do it. Digital transformation at its heart is a revolution of business models in all aspects, but to Brian, he thinks that its biggest opportunity is its philosophy.

We are in a new digital era. High-end technologies years ago are now within everyone’s grasp through smartphones, laptops, mobile devices, and the internet.

Digital transformation is a philosophy about the nature of change. With innovations happening at an exponential rate, businesses and industries only have two choices to survive: adapt or get left behind.

Let’s face it: change is a hard thing to adapt to. People avoid it as much as possible because it eats a lot of resources from people and businesses alike. Does that mean that change should be ignored? No, instead, industries should continuously prepare for it. The same goes for digital transformation.

Transformation, in terms of business, is a drastic change to its foundations: from operating models and services to overall infrastructure.


It’s an abrupt change to cope up with the disruptions in the industry. There is a reason why a lot of efforts toward digital transformation is aimed at getting prepared — it pushes industries to go beyond their comfort zones.

Digital transformation is basically saying to traditional business operations that “what you have is not good enough.” It transcends beyond using social media, creation of new websites, or even the use of technology. Digital transformation is a change in perspective, acknowledging that rapid technological innovation is pushing some aspects of traditional business operations toward irrelevance (Ionology, 2015).


So, how do we start doing it?

Much like any kind of philosophy, start with the small things.

The secret is to do things gradually, not abruptly. Start with IT solutions, document management systems, and empowering employees in mobile scenarios.

Digital transformation is a perspective, so let the company itself see it firsthand. Integrate it gently and seamlessly with what the company is currently using, changing and altering its parts along the way until it reaches full transformation.


Aside from promoting IT solutions and advocating digital transformation, Tech One is also adapting to the movement on its own, applying the transformation to its core foundations as a company.

Being a Microsoft partner, Tech One Global is empowered by Office 365 and cloud support, allowing its employees to collaborate and function remotely. It also paves way toward seamless collaboration among different branches worldwide giving each company branch the ability to work together for common projects and goals.

Specifically, Tech One’s Digital Marketing team is progressing steadily in the realm of digital transformation. The team utilizes social media as a channel along with brilliant contents like landing pages, blogs, videos, and newsletters to provide support across all of Tech One’s branches worldwide in promoting products and ideas.

Digital transformation is not just happening, it’s penetrating. Fueled by digitization, mobilization, augmentation, and automation, industries are changing rapidly at an exponential rate. Disruption is the new tradition.

According to Gerd Leonhard, a futurist, business as usual is not good enough. In a world where everything is equally great and where performance is reaching perfection, there is only one space left to innovate in:



Interested about how to take the first steps? Then click here to talk to us about fundamental tools such as o365 and document management systems.

Share with